AAS Marketing Management (212-04)

Program: Management
Award: Associate of Applied Science
Length: 69 credits, 4 semesters
Program is designed for both part-time and full-time students.

Specialization: Marketing Management
Plan Code: 212-04
Lead Faculty: David Lydick

Purpose: The Management program is designed to provide a basic foundation in Management. This includes, but is not limited to, financial, legal, planning and selling aspects of the Management field. Upon completion of the program, the student should possess the basic skills to enter various Management positions.

Program Student Learning Outcomes: Upon successful completion of the AAS Management program, students will be able to:

  • Demonstrate oral and written presentation skills unique in the business community.
  • Apply leadership, ethical standards, and team building skills necessary for managerial positions in the 21st century
  • Conduct a personal SWOT analysis for a career as a business manager.
  • Design a comprehensive business plan for a future small business venture.
  • Demonstrate the ability to use technology in analyzing and solving business problems.
  • Use basic computation skills to analyze and solve business problems requiring the use of mathematics.

In addition to the Management student learning outcomes, students completing various specializations will be able to demonstrate management skills in leadership, team building and motivating a sales or marketing staff.

The Marketing Management Specialization is designed to provide a basic foundation in marketing management. This includes financial, legal, planning and selling aspects of the field. Upon completion of the program, the student should possess basic skills to enter various marketing and sales positions.

Occupational Objectives: Microcomputer Support Specialist, Information Technical Support Specialist, Computer Sales Representative, Office Computing Liaison, Skills Upgrading for Office Personnel, Office Automation Specialist, Management Trainee, Supervisor, Personnel Generalist, Department Head, Personnel Supervisor, Administrative Assistant, Human Resources Manager, Bookkeeper, Independent Shop Owner/Manager, Computing Resource Consultant, Technical Resource Consultant, Install / Repair Technician, Cisco Routing Support Specialist, Networking Technician, Junior Network Administrator, E-business account manager, Network Administrator, E-business support technician, Sales Representatives, Sales Managers, Department Managers, Marketing Managers, Floor Managers, Buyers, Technical Support Specialist, Help Desk Technician

Admissions Requirements: In addition to the General Admission requirements of the College, entry into the Management curriculum requires proficiency (as determined by required Admissions testing) in basic arithmetic and English. Students who after testing are not proficient in both these subjects will be required to take developmental courses before they are permitted to enroll in any Management program courses (BUS & MKT).

Marketing Management (212-04)
Sample Schedule
Fall Term
BUS 100 Introduction to Business 3
ENG 111 College Composition I 3
HLT/PED Health/Physical Education 1
MKT 100 Principles of Marketing 3
MTH 121 Fundamentals of Mathematics 3
SDV 100 College Success Skills 1
Total Semester Credits 17
Spring Term
AST 205 Business Communications 3
MKT 220 Principles of Advertising 3
MKT 271 Consumer Behavior 3
BUS 241 Business Law I 3
ECO 120 Survey of Economics 3
ITE 115 Introduction to Computer Applications and Concepts 3
Total Semester Credits 18
Fall Term
ACC 211 Principles of Accounting I 3
BUS 125 Applied Business Mathematics2 3
MKT 215 Sales and Marketing Management 3
BUS 236 Communications in Management 3
ITE 130 Introduction to Internet Services 3
ITE 215 Advanced Computer Applications & Integration 3
Total Semester Credits 18
Spring Term
ACC 212 Principles of Accounting II 3
MKT 276 International Marketing Management 3
MKT 285 Current Issues in Marketing 3
Humanities ___ Humanities elective 3
Elective BUS, MKT2 3
Elective 3
HLT/PED Health or Physical Education 1
Total Semester Credits 16
Total Credits 69
1. It is the responsibility of the student to contact their Academic Advisor for the appropriate course(s)
2. Prerequisite: MTH 121