Management: Marketing Management (212-04)

Award: Associate of Applied Science Degree

Major: Management

Specialization: Marketing Management

Length: Variable (Designed for both part-time and full-time students)

Lead Faculty/Program Head: David Lydick

Purpose: The management program is designed to provide a broad general education as preparation for any of the variety of positions and careers in business. This curriculum is designed to give the student the option of choosing any of the above-captioned areas of specialization. Upon completion of the program, students should possess basic skills in human relations and communications as well as an understanding of business operations.

Occupational Objectives

  • Microcomputer Support Specialist
  • Information Technical Support Specialist
  • Computer Sales Representative
  • Office Computing Liaison
  • Skills Upgrading for Office Personnel
  • Office Automation Specialist
  • Management Trainee
  • Supervisor
  • Personnel Generalist
  • Department Head
  • Personnel Supervisor
  • Administrative Assistant
  • Human Resources Manager
  • Bookkeeper
  • Independent Shop Owner/Manager
  • Computing Resource Consultant
  • Technical Resource Consultant
  • Install / Repair Technician
  • Cisco Routing Support Specialist
  • Networking Technician
  • Junior Network Administrator
  • E-business account manager
  • Network Administrator
  • E-business support technician
  • Sales Representatives
  • Sales Managers
  • Department Managers
  • Marketing Managers
  • Floor Managers
  • Buyers
  • Technical Support Specialist
  • Help Desk Technician

Admission Requirements

In addition o the General Admission requirements of the college, entry into the Management curriculum requires proficiency (as determined by required Admissions testing) in basic arithmetic and English. Students who after testing are not proficient in both these subjects will be required to correct and strengthen their deficiencies in any/all developmental courses before they are permitted to enrolling in any Management program courses (BUS & MKT).

Program Student Learning Outcomes

Upon successful completion of the AAS Management program students will be able to:

  1. Demonstrate oral and written presentation skills unique in the business community.
  2. Apply leadership, ethical standards, and team building skills necessary for managerial positions in the 21st century.
  3. Conduct a personal SWOT analysis for a career as a business manager.
  4. Design a comprehensive business plan for a future small business venture.
  5. Demonstrate the ability to use technology in analyzing and solving business problems.
  6. Use basic computation skills to analyze and solve business problems requiring the use of mathematics.

In addition to the Management student learning outcomes, student completing various specializations will be able to:

  • Specialization General Business Management (212-01): Develop an understanding of the impact of globalization on business and managerial decision making.
  • Specialization Marketing Management (212-04): Demonstrate management skills in leadership, team building and motivating a sales or marketing staff.
  • Specialization Hardware and Software Support (212-18): Evaluate and build a simple network.
  • Specialization Computer Support Specialist (212-21): Integrate the advanced computer concepts using a productivity software suite.

The Marketing Management Specialization is designed to provide a basic foundation in marketing management. This includes financial, legal, planning and selling aspects of the field. Upon completion of the program, the student should possess basic skills to enter various marketing and sales positions.

Course Schedule

Sample Schedule

FIRST YEAR
Fall Term
BUS 100 Introduction to Business 3
ENG 111 College Composition I 3
HLT/PED Health/Physical Education 1
MKT 100 Principles of Marketing 3
MTH 121 Fundamentals of Mathematics 3
SDV 100 College Success Skills 1
Total 17

Spring Term
AST 205 Business Communications 3
MKT 220 Principles of Advertising 3
MKT 271 Consumer Behavior 3
BUS 241 Business Law I 3
ECO 120 Survey of Economics 3
ITE 115 Introduction to Computer Applications
and Concepts 3
Total 18

SECOND YEAR
Fall Term
ACC 211 Principles of Accounting I 3
BUS 125 Applied Business Mathematics3 3
MKT 215 Sales and Marketing Management 3
BUS 236 Communications in Management 3
ITE 130 Introduction to Internet Services 3
ITE 215 Advanced Computer Applications & Integration 3
Total 18

Spring Term
ACC 212 Principles of Accounting II 3
MKT 276 International Marketing Management 3
MKT 285 Current Issues in Marketing 3
PHI 115 Practical Reasoning1,4 3
Elective BUS, MKT2 3
Elective Social Science (ECO, HIS, PSY, SOC)2 3
HLT/PED Health or Physical Education 1
Total 16
Minimum Credits Required 69
1 PHI 115 is a core competency capstone course and should be taken in the student’s last spring semester before graduation.
2 It is the responsibility of the student to contact their Academic Advisor for the appropriate course(s)
3 Prerequisite: MTH 121
4 Taken last semester before graduation or with permission of Academic Advisor

For course scheduling students are encouraged to contact their Academic Advisor or Professor Lydick: Faculty Area Room 112C
Suffolk Campus; 757.925.6325; dlydick@pdc.edu