AAS Marketing Management

Program: Marketing Management
Award: Associate of Applied Science

Overview

This program is designed to equip students with a basic foundation in marketing management, which includes financial, legal, planning and selling aspects of the field. Upon successful completion, students possess basic skills to enter positions in marketing and sales.  

What will I learn?

Students successfully completed this program will know how to…

• Demonstrate oral and written presentation skills
• Apply leadership, ethical standards and team building skills
• Design a comprehensive business plan
• Demonstrate ability to use technology to analyze and solve business problems
• Use basic computation skills
• Demonstrate skills in leadership, team building and motivation of sales or marketing staff

How long will I need to be in college?

A college-ready student attending Camp full-time can complete this associate degree in two years. 

What is the job outlook for Marketing Management careers?

As of the first quarter of 2026, total employment in the Hampton Roads Workforce Region for business related fields was as follows:

• Sales Manager was 1,507. There is projected annual demand/need for 108 new entrants into this occupation (Source: Jobs EQ Occupation Report Sales Manager, July 2026).
• Marketing Managers was 954. There is projected annual demand/need for 73 new entrants into this occupation (Source: Jobs EQ Occupation Report Marketing Managers, July 2026).

How much will I earn in this career?

Below are the wages for careers, within the Hampton Roads Workforce Region, that are related to this field.

 (Source:  Jobs EQ Occupation Report Wages, July 2026)

Want to know more?  Check out the program map and program requirements in the College Catalog.