AAS Marketing Management

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Program: Marketing Management
Award: Associate of Applied Science

Overview

This program is designed to equip students with a basic foundation in marketing management, which includes financial, legal, planning and selling aspects of the field. Upon successful completion, students possess basic skills to enter positions in marketing and sales.

What will I learn?

Students successfully completed this program will know how to…

Demonstrate oral and written presentation skills
Apply leadership, ethical standards and team building skills
Design a comprehensive business plan
Demonstrate ability to use technology to analyze and solve business problems
Use basic computation skills
Demonstrate skills in leadership, team building and motivation of sales or marketing staff

How long will I need to be in college?

A college-ready student attending Camp full-time can complete this associate degree in two years.

What is the job outlook for Marketing Management careers?

As of the first quarter of 2024, total employment in the Hampton Roads Workforce Region for business related fields was as follows:

Marketing Managers was 842. There is projected annual demand/need for 67 new entrants into this occupation (Source: Jobs EQ Occupation Report Marketing Managers, August 2024).
Sales Manager was 1,195. There is projected annual demand/need for 84 new entrants into this occupation (Source: Jobs EQ Occupation Report Sales Manager, August 2024).

How much will I earn in this career?

Below are the wages for careers, within the Hampton Roads Workforce Region, that are related to this field.

	Entry Level	Mean	Experienced
Marketing Managers	$100,000	$159,000	$188,500
Sales Managers	$67,300	$145,800	$185,100

(Source: Jobs EQ Occupation Report Wages, August 2024)

Want to know more? Check out the program map and program requirements in the College Catalog.