Program: Marketing Management
Award: Associate of Applied Science


This program is designed to equip students with a basic foundation in marketing management, which includes financial, legal, planning and selling aspects of the field. Upon successful completion, students possess basic skills to enter positions in marketing and sales.  

What will I learn?

Students successfully completed this program will know how to…

  • Demonstrate oral and written presentation skills
  • Apply leadership, ethical standards and team building skills
  • Design a comprehensive business plan
  • Demonstrate ability to use technology to analyze and solve business problems
  • Use basic computation skills
  • Demonstrate skills in leadership, team building and motivation of sales or marketing staff

How long will I need to be in college?

A college-ready student attending Camp full-time can complete this associate degree in two years. 

What is the job outlook for Marketing Management careers?

As of the second quarter of 2023, total employment in the Hampton Roads Workforce Region for business related fields was as follows:

  • Marketing Managers was 837. There is projected annual demand/need for 72 new entrants into this occupation (Source: Jobs EQ Occupation Report Marketing Managers, January 2024).
  • Sales Manager was 1,180. There is projected annual demand/need for 91 new entrants into this occupation (Source: Jobs EQ Occupation Report Sales Manager, January 2024).

How much will I earn in this career?

Below are the 2023 wages for careers, within the Hampton Roads Workforce Region, that are related to this field.


Entry Level



Marketing Managers




Sales Managers




 (Source:  Jobs EQ Occupation Report Wages, January 2024)

Want to know more?  Check out the program map and program requirements in the College Catalog.